copywriter / creative director / cheese head
growing up in wisconsin, a land where residents must consume a strict diet of cheddar and mozzarella, i was once given the nickname “re-cheese-ke”… which offends me to this day.
hey
hey
Over my 15-year career, I’ve led teams and created campaigns for brands in almost every industry, from Fortune 500 companies to Fortune 0 nonprofits.
I’m passionate about empowering teams and clients to do the best work of their lives. I value sound strategy and find that ideas rooted in truth are the most potent.
i mean
i like
guaca
mole too
Wholly Guacamole
The client came to us looking for a fun, quirky campaign to highlight the versatility of their product beyond just chips and dip. Our idea allowed their guacamole to take center stage at every meal.
La Victoria
To launch La Victoria's new flavored salsas, we created a digital campaign that centered around "Seeking Flavor" across the West Coast. The outcome was delicious.
Buffalo Wild Wings
B-Dubs wanted to give fans a way to prove their "fanhood" while driving traffic to restaurants. We created an app called "Fight For Fandom" allowing fans to ‘claim their turf’ and support their team. Continuing the activation into Q4, we didn’t just launch a campaign, we invented a holiday. "Footballica" was a way for fans to ditch holiday shopping and celebrate the important things in life: wings, beer, and football. Thirty days of original content allowed fans to participate in the beloved holiday with an advent-style wet nap calendar.
you
save
room for
dessert?
Dairy Queen
Dairy Queen came to us looking for an outrageous idea to launch their new mini Blizzard treat. We delivered a huge "mini" digital campaign. We also helped America celebrate 25 years of the famous Blizzard with a road trip to share the creamy goodness with the country.
in a
food
coma
yet?
here’s a
pick-me-up
5-hour ENERGY
5-hour ENERGY gets approached by agencies constantly to pitch them creative. Our agency was lucky enough to actually get a shot. Dozens of great campaign ideas were pitched, but the winning idea was from yours truly. "Get Back to 100%" was used for their national ad campaign, and it took the 5-hour brand back to 100%.
feeding your
soul
is important too
(is this guy seriously still doing food puns?!)
illumiNations Bible Translations
One billion people still don’t have God’s Word in their language. The “I Want To Know” campaign featured real people from across the world, representing people groups living in Bible poverty. Their moving stories were used to raise awareness and support for Bible translation.
AZ Dept. of Health
Secondhand smoke exposure is a growing problem in Arizona. Many smokers don't realize the effects on those around them. With this shocking campaign, we helped open their eyes to the dangers of secondhand smoke.
AZ Dept. of Health - Youth
Teens don't quite understand the harmful effects cigarettes have on their developing brains. We created a campaign that got it through their thick heads.
Great American Smoke Out
At the time, 42 million Americans still smoked cigarettes. The Great American Smokeout encouraged smokers to quit. Through a fun social campaign for the Arizona Department of Health we encouraged people to “Lend a Hand” to smokers and help them quit.
Mercury Marine
If Bear Grylls trusts a Mercury engine to power his most challenging adventures, imagine what we could do to empower boaters to take on their own adventures and live to tell their true stories.
MidFirst Bank
Located in Oklahoma City, MFB is one of the largest privately held banks in the country. They offer the products and services of a large bank, with the customer service of a community bank. We created a beautiful set of spots, website and outdoor boards that brought their unique brand of banking to life.
Pine Rest Mental Health Center
The mental health crisis is affecting children and teens in record numbers. And unfortunately, in Michigan, there aren’t enough resources for parents. Pine Rest is filling this need with a new pediatric behavioral health center. We created this dramatic spot to raise donor support.
American Eagle
American Eagle asked us to create a memorable interactive experience to launch their 77 Kids back to school fashion line. We delivered something larger than life in Times Square.
General Tools
Once a small general store in upstate New York, General Tools has grown into a national brand with distribution in Home Depot. The client came to us looking to elevate their brand on social media. The “Genius At Work” campaign empowered tradesmen, craftsmen, and DIYers to get each project done exactly right.
Garden Weasel
Garden Weasel is a leading brand of professional-grade, multi-use garden tools. The client wanted to expand beyond its Baby Boomer audience and reach a younger Millennial target. Through branded content and contests on social, elevated their brand and give them some much-needed personality.
